Unlock the value of your check-level data
Menu Analyzer is a software that rapidly analyzes check-level data – what items were purchased, when, where, etc. – to provide a better understanding of what resonates with specific consumers. With an easy-to-use interface and ongoing support from Mastercard analysts, restaurants can optimize their menus, promotions, and marketing strategies to provide the best experience and generate revenue.
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of your check-level data to gain a deeper understanding of customer behavior.
Understand customer purchase behavior to inform more effective strategies
Mastercard Test & Learn®
Menu Analyzer unlocks a deeper understanding of customer purchase behavior to generate actionable hypotheses, such as which menu items to promote. By using Test & Learn® to evaluate these hypotheses, restaurants can gain deeper insights into check-level trends. For instance, when evaluating a menu item promotion, Test & Learn® can quantify lift driven by cherry-picking vs. cross-selling.
An American fast food restaurant chain wanted to understand how its third-party delivery partners were performing to identify opportunities for improvement.
Using Menu Analyzer, the restaurant chain was able to break out check insights based on which delivery partner carried out the order. This enabled the restaurant to examine check composition and size for their various third-party partners.
Menu Analyzer uncovered that one of the delivery partners was selling considerably more of a particular beverage. The restaurant contacted the partner to investigate and discovered that the partner was driving higher average check sizes by promoting the beverage as an add-on at checkout. The restaurant reached out to other delivery partners to implement similar strategies.
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