Make innovation part of the planning process. @UMBC President Freeman Hrabowski and leading CEOs share insights about fueling innovation in the Mastercard-sponsored CEO’s Innovation Playbook from Harvard Business Analytic Services #become2020#becomeindex
"At the International Chamber of Commerce (@iccwbo) we have a few clear priorities. The first is to save our SMEs"- Ajay Banga, Mastercard CEO, emphasizes supporting small businesses—who represent 90% of all businesses & employ 65% workers globally. More: news.mstr.cd/3ecv3md
Beyond Rewards: Raising the Bar on Customer Loyalty
Eager to create enduring relationships with customers, companies are looking beyond traditional loyalty programs. This report from Harvard Business Review Analytic Services explores the new ways businesses are approaching loyalty, from creating experiences and emotional brand connections to personalized offers and gamification.
Ever wonder how large, successful companies approach innovation? This playbook reveals the perspectives of 12 CEOs from highly innovative organizations and identifies 50 actions business leaders can take to drive innovation at their organizations.